Values
Audience Participation
Audience Participation
Audience Participation
We support communication strategies based on audience research, analysis, segmentation, and active participation to promote the health of individuals and communities.
Creativity
Audience Participation
Audience Participation
We pursue creativity with a purpose. We use creative approaches that take into account the scientific and political realities of a public health issue and that are mindful of the realities experienced by the target audience.
Diversity
Audience Participation
Empirical Evidence
We embrace the diversity of all the disciplines and individuals who investigate, design, implement and evaluate health communication processes to improve public health and medical outcomes and celebrate their inherent creativity.
Empirical Evidence
Empirical Evidence
Empirical Evidence
We support the application of scientific principles and evidence to the design, implementation, and evaluation of health communication programs. We are committed to using current evidence and adding to the knowledge base of the many disciplines involved in health communication.
Ethics
Empirical Evidence
Excellence
We support instilling in our members a commitment to the highest level of ethical standards and professional integrity.
Excellence
Empirical Evidence
Excellence
We are dedicated to achieving high-level scientific and programmatic excellence that contributes to improving the quality of health communication processes.
Learning
Learning
Learning
We strive to create optimal opportunities for learning from one another and the many constituencies we represent.
Group Structure
Steering Committee
The HCWG Steering Committee, which is the governing body of HCWG, consists of the various committee chairs, as well as the group's chair, chair-elect, secretary, and treasurer. Meetings are monthly and all are welcome.
Committees
These various committees meet throughout the year outside of the steering committee meetings.
- Communications: Promotes and publicizes HCWG activities through various channels.
- Program Planning: Organizes health communication scientific sessions at APHA Annual Meeting, including oral, poster, round table, and solicited (invited sessions).
- Film Festival: Coordinates the APHA Film Festival at the Annual Meeting.
- Fundraising: Recruits and maintains relationships with sponsors/donors, whose contributions fund most of HCWG’s activities.
- Social Event: Coordinates the HCWG social event at the APHA Annual Meeting.
- Awards: Nominates HCWG members and other individuals for APHA and PHEHP awards.
- Professional Development: Coordinates professional development activities for HCWG members.
- Communications Matters Webinar Series